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Strategic issues in marketing 822


 
Module code BEM 822
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module aims to apply theoretical paradigms and perspectives in a strategic marketing context. The module will develop students' holistic, creative and abstract thoughts with the aim to integrate their previous knowledge.
Module credits 25.00
Prerequisites No prerequisites.
Contact time 8 lectures per semester
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 1
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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